Like Hollywood, the re-release trend flourished in Bollywood too

- The trend of re-releasing an original film made years ago shortly before the release of a sequel is considered by critics as a marketing strategy.

For some time now, there has been a scenario where the 70 mm screen has been blown away by the re-release of decades old films. Producers are trying the alchemy of re-releasing earlier successful films. Movies like 'Avatar' and 'Spiderman' were re-released last year. While Sunny Deol's 'Gadar' hit the silver screen again this year. It seems clear that this trend will continue in the future as well.

'Gadar-2', the sequel of Sunny Deol's superhit film 'Gadar', is slated to release on Independence Day this year. But the makers of the film re-released the 22-year-old original 'Gadar' in theaters in a 3D version a few days ago.

Set in 2021, 'Spiderman No Way Home' was released in September last year with extra footage. While the sequel to the 2009 hit movie 'Avatar' 'Avatar-2' was released last year, the original 'Avatar' was released in 4 versions. However, it is not necessary that only the movies that are being made into sequels are re-released. Talking about this year's Valentine's Day weekend, there was no new movie coming this time of love. Because of this, the evergreen love stories 'Titanic', 'Jab We Met', 'Tamasha', 'Dilwale Dulhaniyan Le Jaenge' were re-released. While 'Simhaadi' directed by SS Rajamouli and starring Jr NTR was re-released on 20 May. Actually this 20th May was Jr. NTR's birthday.

In the last few years, other films, including the superhit 'Mugh-e-Azam', have been re-released in color. That is to say, color versions of decades old films like 'Mughal-e-Azam', 'Naya Daur' were made and re-released in cinemas. Not only that, in the year 2015, the once superhit film 'Sholay' was released in 3D version. This new avatar earned more than 10 crore rupees.

Critics call the trend of re-releasing an original film made years ago shortly before releasing a sequel a marketing strategy. They say that by doing this the filmmakers try to attract the audience towards that film. This tradition is not new in Hollywood. He further says that releasing the original film shortly before the release of the sequel gives the filmmaker an idea of ​​how well the new film will fare by seeing the response it gets. As 'Gadar-2' is yet to come, 'Gadar-2' is sure to get a good opening given that the original 'Gadar' released before it and received a huge response.

- Upcoming sequel films

OMG-2....11th August

Dream Girl -2...25th August

Tiger-3... 10th November

Fukrey - 3... 1st December