Taylor Swift: A singer whose concert revenue exceeds the GDP of 50 countries, creates a 2.3 magnitude earthquake in fans, pays Rs 450 crore in bonuses to crew members
American singer Taylor Swift is one of the most famous pop singers in the world. Currently she is holding a tour, which has broken many records of earnings. Taylor Swift has set many records with her song but this record is not about any of her songs, but about a day's earnings from the concert and the cost of the tickets. Before knowing this information let's know that one singer who earns more than Rs.100 crores in a day is Taylor Swift finally who...
Taylor Swift is a 33-year-old American pop singer and is considered one of the most popular celebrities in the world. He has left a mark on the hearts of millions of fans through his music albums. For decades, the magic of his songs has been over the world. Even today his songs are becoming chartbusters. His famous songs include songs like Blank Space, Love Story, You Belong With Me.
ERAS will be the 'Tour of the Year'
Also in this year, Taylor Swift gave the best music concert in May and left an indelible mark in history with her name. From the moment Taylor Swift announced the Eras Tour, there was no denying that this tour would be her 'Tour of the Year'.
A total of 146 shows, over three hours of concerts
The Eras Tour is his biggest concert tour with 146 shows across five continents like Asia, Australia, Europe, North America and South America, starting from March 17, 2023 and ending on November 23, 2024. A concert that lasts over three hours consists of 44 songs.
35 lakh people registered on the website
As soon as the tickets for this tour went live, the ticketing company's site crashed. Taylor Swift's popularity can be estimated from this. 35 lakh people registered on the website to book tickets out of which 15 lakh got access to the tickets live.
Swift will earn Rs.11 thousand crore from this tour
Apart from America, by the end of the world tour, Taylor Swift will earn Rs 11 thousand crores. By March 2024, the Eras tour will cross the Rs 7500 crore mark, making it the music industry's biggest tour ever. Interestingly, recently Elton John's Farewell Tour ended in July 2023 with Rs 7,770 thousand crores.
Breaks Ed Sheeran's record
According to sources, an average of 72 thousand people attended concerts per concert for the Eras tour. That's more than Ed Sheeran, Beyonce and Jay-Z's "On the Run II Tour" held in 2018, which averaged 66,000 concert attendees. While in India, Arijit Singh's concert has seen the highest average of 50 thousand people.
The enthusiasm of the fans created an earthquake
During the Eras Tour concert at Seattle's Lumen Field, the passion and enthusiasm of the fans was seen as if there had been a 2.3 magnitude earthquake.
Concert ticket prices
The cheapest ticket for this tour in America was around 4 thousand to 37 thousand rupees. Apart from this, the VIP package has seen high ticket rates ranging from 16 thousand to 74 thousand rupees despite the earlier standard. However, in March 2023, tickets for the Las Vegas leg were sold at the highest price of Rs 78 lakh. This information is provided by authorized ticket seller companies only. Apart from this, unauthorized selling is likely to be much more. According to local agencies, the cost of parking at Levi's Stadium in California also increased from 11 thousand to 51 thousand rupees.
Concert film ad pre-sales Rs 82 crores in one day
According to a report, on September 1, Swift announced a concert film on Instagram with a special announcement for fans to experience the concert movie in theaters, which will be released on October 13. The pre-sales of this film have crossed Rs 82 crores in just one day.
Earning more than 106 crore rupees from one concert
According to a Bloomberg report, Taylor Swift is currently earning more than Rs 106 crore per concert. Taylor Swift is going to set a new record these days. His name will go down in history as the highest-grossing celebrity tour of all time.
Taylor Swift's concert generates shocking statistics
Taylor Swift is not just a singer or songwriter but also a marketing and business genius celebrity. Which rivals many business gurus of modern times. In which the local media recorded an estimated gross of $2.2bn (₹18,204 cr) in North American ticket sales alone.
On average, a Swift fan spends around $1,300 (₹1.07 lakh) to attend a concert. Including concerts, hotels, food and merchandising, concerts add to the local economy where the concerts are held. One study even found that 91% of people who spent $1,300 on a concert said they would spend it again!
Every night when Swift has a concert in Chicago, approximately 44,000 hotel rooms are packed. According to the Federal Reserve's Badge Book, the state of Philadelphia also saw the highest hotel bookings after the pandemic. Which has proved to be beneficial for the hotel industry.
By the end of the US and World Tour, Taylor Swift will have earned around $1.4bn (₹11,584.81 cr). By March 2024, the Eras tour will surpass $1bn, making it the music industry's biggest tour of all time. Interestingly, Elton John's farewell tour just ended in July 2023 with $939m (₹7,770.09 cr).
His concert revenue exceeds the GDP of 50 countries
Dan Fleetwood, president of Convention Pro Research, said in a report that the tour alone will add $5bn (₹41,374.32 crore) to the US economy. Which means that if the Eras Tour were a single country, its GDP would be greater than 50 countries!
A boost to the local economy as well
During the six days Swift was in Los Angeles for her concert, Swift earned $320m (₹2647.95 cr). During which more than 3,300 people got temporary and permanent jobs in the city due to his concerts.
That's why Chicago Governor JB Pritzker thanked Swift and Swifties for pushing the travel and hotel industry back after the pandemic. In addition to UAS, the Federal Reserve also credits SWIFT with boosting national tourism
was given Also, the President of Chile, Mayor of Budapest and Canadian PM Justin Trudeau also asked Taylor Swift to perform a concert in their country!
Courtesy of Taylor Swift
Many of Swift's crew have spoken of the artist's life-changing generosity. According to reports, on July 29, SWIFT paid Rs 82.74 lakh each to 50 truck drivers involved in the logistics of the tour. According to a report, Swift paid Rs 455 crore to her band members, dancers, lighting staff, sound technicians and caterers.
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