Filmstars are doing OTT?

- Sanjay Vs. Shah

- Filmstars have always cashed in the popularity they get from movies on many other fronts. Be it modeling or making a guest appearance somewhere and charging hefty fees, the popularity of films takes an artist everywhere. That's why it's a left-handed trick for film stars to make a big deal out of ready-made OTT.

- Shahid Kapoor - Farzi

- Saif Ali Khan - Sacred Games

- Salman Khan - Bigg Boss OTT-2

- Bobby Deol - Ashram

- Kajol - The Trial

- Manoj Bajpayee - Family Man

- Anil Kapoor - Night Manager

- Madhuri Dixit - Fame Game

'Now when we create content for OTT, we are being urged to cast Bollywood stars by the owners of the OTT platforms.'

- Konkana Sen Sharma

The story either doesn't sit in the brain or it makes the brain spin. Season two of 'Bigg Boss', made exclusively for OTT, has just ended. Bhaijaan Salman Khan hosted it. It ran for fifty-six episodes. The series ran from June 17 to August 14. At that time, that means in less than two months, the house of the Sallumians living in Galaxy Apartments reached seven hundred crore rupees. Rs. twelve and a half crores per episode, for fifty-six episodes.

'Bigg Boss' has not only beaten Salman, but also Mukesh Ambani, who lives in Antilia. In the world of OTT, his Jio Cinema made a splash with IPL before this and now with this series. Tens of crores of people watched this show, which is extremely head-banging and runs its own way whether anyone likes it or not. So many people don't watch 18% of the countless serials that come on hundreds of satellite TV channels. called extent. In the mind, what is this craze - Salman's, Jio's, Bigg Boss's, OTT's or who? And it also happens that after earning from everywhere, film stars are now going to continue to spend maximum money from OTT as well?

According to some reports, Ajay Devgn also beat in earning from OTT. For 'Rudra: The Age of Darkness' series, Ajay received Rs. 700 crores. Now, if you compare these two remunerations with the remunerations of actors like Jeetendrakumar, who became stars from OTT, then you have to say, 'Rehewa do Bapda, there is no point in making such a comparison.' Jeetendra has worked for OTT only fifty thousand rupees per episode. speak now

Bollywood stars are not really short of income options. Whether he acts or not, whether the film works or not, his earnings car remains in fifth gear. By modeling, cutting ribbons, making guest appearances for a few minutes, posting messages on Insta or Twitter aka X, these people continue to rake in money. His presence is a blessing in one way and a curse in another for OTT. The boon is that due to him, his fans are drawn to OTT and his reach increases with the increase in viewership of the platforms. Curse because OTT platforms are indirectly becoming slaves of stardom and Bollywood is establishing its hegemony.

Saif Ali Khan, Manoj Bajpayee, Bobby Deol, Nawazuddin Siddiqui, Radhika Apte, Ali Fazal, Sushmita Sen, Madhuri Dixit, Kajol, Anil Kapoor, Aditya Roy Kapur, Shahid Kapoor, Shefali Shah, Yami Gautam... so many stars on OTT. It is difficult to even write the entire list of those who have recorded occasional or regular attendance. Among these stars like Manoj Bajpayee, Ali Fazal, Sushmita Sen, Shefali Shah and to some extent Bobby Deol are singled out for whom OTT has indeed proved to be a new beginning and a more interesting world. These stars are those whom Bollywood stopped giving opportunities according to their potential. His arrival on OTT and his success was a surprise for the audience and a new innings for the stars too.

Ajay Devgan, Salman Khan, Kajol, Madhuri, Shahid etc. can be said to have done a smart extension of the star. He has systematically monetized the popularity gained from films on OTT platforms. Of course, they have every right to do so. His fans also have the right to enjoy him on OTT. The problem is that OTT can slowly become a victim of hyperstardom. The problem is that even on OTT, Ghicpt stuff like Bollywood is starting to come and the number may increase. The problem is that the presence of stars can make it difficult for newcomers and talented actors to establish themselves on OTT.

The picture is thus cleared. Bollywood and OTT have been indirectly merged. Not only stars, Bollywood's big banners are also gaining traction on OTT. Established platforms prefer big names to produce anything including series or film or documentary. With small banners, unfamiliar faces are less and less welcome by rolling out the red carpet. The situation has accelerated since the early days of OTT. In the beginning, many who couldn't make it big in the film world, or who didn't have the money, connections or subjects to make it big in Bollywood, turned to OTT to hone their skills. Because of this, till the pre-Covid era, Bollywood went ahead without OTT being frowned upon. OTT jumped at the chance when films got canceled due to covid and the name of reaching the big screen was lost. Expensive films were then acquired by OTT at a reasonable price. Well, that changed.

Barring the riots created by countless films including 'Gadar', the situation for films on the big screen has become a mess. That is likely to change soon. Going to a theater to watch a movie has become a really expensive affair. On the other hand, OTT's paid platforms are also available to people at relatively affordable rates due to package deals etc. Also, OTT is handy, can be enjoyed at will and convenience. Little-known makers and artists have contributed significantly to stabilize and popularize such platforms. Today, if the market has been deployed, stars have also opened their own shops in it.

On the face of it, it is not a good thing for OTT, but nothing can be done about it. If you want to take Sadhiyara, you can take it so much that because of OTT, there is a new field to play for newcomers, for those who are thrown away from films, for the akhtarabajas. By proving themselves in it, these people can move forward. Viewers are getting to watch stars at a cheaper cost due to OTT and also get a chance to enjoy unknown talent. Consider this enough and be satisfied that OTT hai to entertainment ki duniya pahle se to behtar hi hai.